Deal Domains - E-Marketing (4th Edition)

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Manufacturer: Prentice Hall

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Binding: Paperback
Dewey Decimal Number: 658.872
EAN: 9780131485198
ISBN: 0131485199
Label: Prentice Hall
Manufacturer: Prentice Hall
Number Of Items: 1
Number Of Pages: 480
Publication Date: 2005-03-14
Publisher: Prentice Hall
Studio: Prentice Hall

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Spotlight customer reviews:

Customer Rating:

Summary: boring
Comment: this book is very boring, if you are internet savvy then dont get this book because it is basically a learning tool for anyone who is not internet savvy.

Customer Rating:

Summary: irony
Comment: New to the subject, I found the book pitched at the right level, stimulating for the layman and a useful starting point for teaching.
However, having paid the usual ton of cash for an academic text I was appalled to find ch 4- 'Global Markets'- scattered with solecisms and typos. I counted five, my favourite (I'm English) being the 'Untied States'. Clearly a spellchecker from the last century was used here.
I have been in touch with the chapter's author, Al Rosenbloom, and he very affably explains that the fault lies with the publishers. This makes sense. My grouse is that text books shouldn't contain any typos, least of all those that address the computer-driven future of commerce. If cutting edge publishing allows errors such as 'wherkever' and 'Cambodia is country...' to creep into a reference book then the technology has a long way to go.
Otherwise recommended

Customer Rating:

Summary: If you are new to e-marketing, great book to start....
Comment: I had this book as part of my Master's Digital Marketing course at coloradotech.edu

Normally, these types of books are not very useful to me, as I've been on the web for around 8 years an am more familiar with how it works. I remember back when submitting a site to Yahoo was free. Then again, it took FOREVER to get listed.

Anyway, for those new to banner ads, paid listings, website promotion, affiliate programs, etc., this book may be for you.

For those that are already familiar with the objectives of conventional marketing, and the web, you may find a lot of the material more 'common sensical'.

I didn't give it 5 stars, because there are other books out there that describe e-marketing on a much broader scale, such as the book I had for my previous class: Electronic Commerce, A managerial perspective 2004.

Customer Rating:

Summary: Marketing viewed from multiple angles.
Comment: I enjoyed the read becuase it wasn't the 1-man point of view like most books contain. It was a discussion from multiple angles and multiple points of view that lets you come out with your own perspective once you've read it.

Customer Rating:

Summary: Good Book
Comment: This book was part of our Internet Marketing Class.The book is very detailed and a must read for all Marketing Students and Professionals.

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Editorial Reviews:

The 4^th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed. For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.