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Deal Domains - Socialnomics: How Social Media Transforms the Way We Live and Do Business
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List Price: $24.95
Our Price: $16.47
Your Save: $ 8.48 ( 34% )
Availability: Usually ships in 24 hours
Manufacturer: Wiley
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Average Customer Rating:  
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Binding: Hardcover
Dewey Decimal Number: 330.9
EAN: 9780470477236
Feature: ISBN13: 9780470477236
ISBN: 0470477237
Label: Wiley
Manufacturer: Wiley
Number Of Items: 1
Number Of Pages: 288
Publication Date: 2009-08-24
Publisher: Wiley
Studio: Wiley
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Features
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ISBN13: 9780470477236
Condition: New
Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
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Editorial Reviews:
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A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront. Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition. - Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain
- Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites
- A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it
- Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm
Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.
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Spotlight customer reviews:
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Customer Rating: 
Summary: socialnomics
Comment: good book, lots of great examples of how the social media is changing marketing forever.....small business needs to embrace this. Lots of businesses are doing well with, other's do not have a clue!!!
Customer Rating:
Summary: Socialnomics nails it
Comment: Erik Qualman has written a book that the world needs right now. Look, despite what all the "gurus" say, the rest of the world, in other words, the "real world" still doesn't get social media and how it can dramatically change their business for the better. Large and small businesses thinking about finally jumping into the waters of social media MUST read this book and learn how to navigate their way to online success.
Customer Rating:
Summary: A must read!
Comment: Erik Qualman's book is a comprehensive report on how Social media is changing how businesses connect with their customers. It is an evolving medium that too often "traditional" business executives and marketers struggle to comprehend. It is a book that everyone (and not just business executives) should read and understand how much of an impact social media will have with their personal and professional life going forward.
It is a must read!
Customer Rating:
Summary: This book is just not that good.
Comment: It has some examples and its ok. But I dont think its a book that changes your life. Qualman was really smart by puting all those videos about the book on the web, so he could sell a lot of copies. Smart guy.
Customer Rating:
Summary: Book Review Socialnomics: by Erik Qualman
Comment: "It's all about the economy, stupid. No, it's all about a people-driven economy, stupid." This statement is incredibly powerful and was the opening and closing statement of Eric Qualman's book, Socialnomics. In it, Qualman explores how we, the consumers, are finally given the power we deserve to expose the best companies from the worst. No longer can these corporate giants hide behind closed doors as we have to put up with bad service, products, and experiences. Our voice is heard through the crowd, and they know it, as we are now influencers, brand ambassadors and ultimately their bread and butter. Companies now have the responsibility to share ownership of their brands with their consumers, or be left with bad reputations that will ultimately close their business.
Socialnomics is a walkthrough of the last 10 years or so, which is respectively the entire social media age. If Gary Vaynerchuk's book, Crush It is the intro to social, then Socialnomics is the text book for the advanced social guru. There are so many examples from the copyright infringement episode of the music industry to the adoption of widespread internet TV. Traditional advertising will be phased out into incentives on social channels. I have experienced this phasing with the news as I no longer look for it, it comes to me. Many of the concepts explained in this book I have been stressing since the start of my own journey through this ever changing, dynamic social environment.
I highly recommend reading this book as it has been an eye-opener into the complexities of the Social Media space. It will give you a clearer understanding of how and why we should be embracing the social space and what's to come. In chapter 5, Qualman talks about how the social influence of your friends directly impacts the decisions you make as a consumer. This illustrates that you are more influenced by friends through social mediums than by how Google ranks brands and products in search results. Word of mouth grows to World of Mouth and creates a collective intelligence that will benefit mankind--and marketers--for years to come.
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