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Deal Domains - Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
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List Price: $24.95
Our Price: $16.47
Your Save: $ 8.48 ( 34% )
Availability: Usually ships in 24 hours
Manufacturer: Wiley
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Average Customer Rating:  
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Binding: Hardcover
Dewey Decimal Number: 658.872
EAN: 9780470743089
Feature: ISBN13: 9780470743089
ISBN: 0470743085
Label: Wiley
Manufacturer: Wiley
Number Of Items: 1
Number Of Pages: 288
Publication Date: 2009-08-24
Publisher: Wiley
Studio: Wiley
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Features
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ISBN13: 9780470743089
Condition: New
Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
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Editorial Reviews:
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How to tap the power of social software and networks to build your business In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. Today's online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations, those who traffic in it are "trust agents," the key people your business needs on its side. - Delivers actionable steps and case studies that show how social media can positively impact your business
- Written by authors with over ten years of online media experience
- Shows you how to build and wield influence online to benefit your brand
- Combines high-level theory with practical step-by-step guidance
If you want your business to succeed, don't sit on the sidelines. Instead, use the Web to build trust with your consumers using Trust Agents.
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Spotlight customer reviews:
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Customer Rating:
Summary: I have posted a Brazilian Portuguese book review on my blog
Comment: I am Brazilian and I recently attended the course "Advanced Digital Marketing, Augmented Reality, Web 3.0 and Social Media at ESPM - Escola Superior de Propaganda e Marketing, conducted by Marcelo Negrini, where I got the book name. I really liked the book because it teaches us to make a difference on the Web, generating confidence in our target public and in our real and virtual relationships using correctly the best social networking sites, blogs, etc. When I finish reading it, I spent some time in the review of major concepts and I made a book review in Portuguese and I posted it on my blog.
Customer Rating:
Summary: EveryDay Business Intelligence
Comment: Knowing both of the authors from listening to them on Media Hacks-part of the Six Pixels of Separation Podcast I enjoyed their storytelling. The message is universal throughout Trust Agents. Give more than you receive and you will benefit in untold ways. Chris is a consummate blogger and is always providing valuable content that one thinks of him at top of mind when you think of a modern marketer. The written dialogue between the two authors and their observations of each other are unique and give you a good view into their personalities. They both are "what you see is what you get kinda guys" who entertain as well as educate. Even though I have a couple of decades on them I enjoyed their repetition of what works in the business world, from the perspective of timelessness. A good read for any one who enjoys relationship marketing.
Customer Rating: 
Summary: Trust Agents, en español
Comment: Los social media ya vienen de vuelta. No "el fondo", sino el termino. Usado y manoseado por cuanto auto-guru de Internet existe, muchos sentimos que Facebook, Twitter etc. están sobrepoblados (lo que es bueno) y mal utilizados (lo que es malo).
El uso comercial que se les da "no hace click", cuesta medir el ROI (se cuestiona mucho si hay o no), se usan y después se botan (y con ello la comunidad que se formo), en resumidas cuenta: "son moda".
"Trust Agents" abre los fuegos diciendo algo similar, pero a medida que avanzaba en la lectura, me dio esa sensación de "haber estado ahí". Eso si, Brogan se enfoca en las personas, en los agente zero (aquellos que vinculan y conectan a otras personas), en el ROI y en aspectos mucho más micro, pero relevantes a la hora de levantar campañas, construir lovemarks y vincular al vendedor con el consumidor.
Al menos yo, estoy masticando y pensando mucho en el micro marketing. El marketing de nicho, aquel que se preocupa de las pymes y devuelve la competitividad a los almacenes (en la medida que tengan algo bueno que ofrecer). Y en ese campo, el libro acierta; baja los conceptos, establece vínculos y da directrices acerca de cómo establecer vínculos, generar lazos y armar puentes.
Aparte (como buen anglosajón) Brogan lista pasos a seguir los cuales me parecen altamente pertinentes si se quiere jugar de manera correcta:
- Crea tus propias reglas
- Sé uno de los nuestros (estornudadotes)
- Logra el efecto Arquímedes (no partas de cero, usa las cosas que ya existen).
- Agente zero (conecta a personas, haz favores, networking)
- Artista humano (RRPP. Si vas a una fiesta baila, si vas a un funeral, llora).
- Construye ejércitos: Busca afinidad con otros.
Otro punto alto del libro (y en particular, de mis favoritos) son los casos. Siempre muy realizables, pero a la vez inspiradores. Las buenas ideas jamás serás desplazadas.
En resumidas cuentas, "Trust Agents" viene a empujar la materia en otros rumbos. En serio que se me hacia muy necesario reflexiones así.
PEACE OUT
Customer Rating:
Summary: A behavioral component of a four book series
Comment: Personally, the Presidential elections of 2008 got me interested in social media, as I saw how a skillful use of social media technology generated a network effect to successfully change the outcome of the elections.
Both the social media technology and the people habits using it continue to evolve daily. The amount of literature about social networking keeps growing in step with the changes in this domain. Unfortunately, none of the books can cover all of this topic alone. That's why these four books make a small course in this most important field starting from
1. Motivation (Gary Vaynerchuk, Crush It!: Why NOW Is the Time to Cash In on Your Passion),
2. Etiquette (Chris Brogan and Julien Smith, Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust),
3. Practice (Tris Hussey, Create Your Own Blog: 6 Easy Projects to Start Blogging Like a Pro), and
4. Encyclopedia (Darren Barefoot and Julie Szabo, Friends with Benefits Friends with Benefits: A Social Media Marketing Handbook).
The degree of your own interest in the subject would suggest how many of these books would you read. If you are only interested in a general purpose introduction and an interesting application to wine sales, Gary Vaynerchuk's Why Now is The Time to Crush would serve the purpose.
If you want to know how to behave and what kind of response to expect when participating in the blogosphere, read Chris Brogan's and Julien Smith's Trust Agents. They explain the participant roles, the responsibilities, the approaches, and give plenty advice about how to succeed in commenting on other and writing your own blogs.
To figure out in precise detail how to build your own blog to promote your own product or service, read Tris Hussey's Create Your Own Blog. For a comprehensive reference book, skip the introductory texts above, buy Barefoot's and Szabo's Friends with Benefits, keep it close, and look it up frequently.
Yuval Lirov, Practicing Profitability - Billing Network Effect for Revenue Cycle Control in Healthcare Clinics and Chiropractic Offices: Collections, Audit Risk, SOAP Notes, Scheduling, Care Plans, and Coding
Customer Rating:
Summary: More than just a Web/Social Media Book
Comment: Trust Agents is definitely worth the read. It is well written and actionable, but it also holds some almost-hidden wisdom. The reader may think of the concepts presented in the book as "Social Media" tactics, but really the authors have done more. They have outlined some great concepts that can be utilized in business to business sales. As you read, think about how you can apply the principles offline as well as online. Making your own rules, being a trusted resource, leveraging your resources... these are all great business concepts that are more relevant than ever in the New Economy!
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