Deal Domains - DigiMarketing: The Essential Guide to New Media and Digital Marketing

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Binding: Hardcover Dewey Decimal Number: 658.872028546 EAN: 9780470822319 ISBN: 0470822317 Label: Wiley Manufacturer: Wiley Number Of Items: 1 Number Of Pages: 350 Publication Date: 2008-02-15 Publisher: Wiley Studio: Wiley
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Spotlight customer reviews: Customer Rating: Summary: Holistic Marketing Landscape Overview Comment: Kent & Wertime's 'DigiMarketing' provides a great overview of the marketing landscape, which has been continously disrupted & reconfigured by innovative technologies, creativity, & business models. The authors not merely present the current trends of digital marketing along with great supporting references, but also concisely articulate the business implications of these trends & how digital marketing elements can be effectively integrated to traditional marketing initiatives. Such holistic views & insight would enable readers to unearth hidden business opportunities that can be capitalized thru digital marketing initiatives. Customer Rating: Summary: DigiMarketing Comment: Excelent book. Authors seems to realy understand the subject well and have put them into an easy to understand book. Highly recommended for anyone who is in the field, and wanting to understand a lot more about the subject. Customer Rating: Summary: Very user-friendly and practical! Strongly recommended! Comment: I have been looking for this kind of book for years. The term "digimarketing" immediately caught my attention. I have to thank the authors for taking the courage to write this easy-to-be-obsolete book. Wertime and Fenwick did a very good job in making all the techincal stuff become so easy to understand to most marketing managers who don't have deep technical savvy. I also love the beauty of how this book is organized. Yet what I like most is the last part of the book where you are guided to bring everything to a step-by-step implementing plan. It is no doubt that "digimarketing" is increasingly important versus traditional marketing. It is now already "mainstream" as emphasized by the authors. Those marketing professionals who do not pay enough attention to digimarketing will soon find left far behind. And for small business owner like me, this book is extremely helpful. It captures in a very friendly manner everything that I had to read and consolidate from a dozen of other books on the similar topic. I will start implementing what I read right now! Strongly recommended! Customer Rating: Summary: Highly Recommended Comment: DigiMarketing: The Essential Guide to New Media and Digital Marketing Great book. Highly recommended. Really captures many of the most important trends and technologies that are shaping electronic commerce. I have seen many of these same issues, trends and cases in other publications and books but DigiMarketing brings them all together in a highly educational manner. This is a MUST READ book for anyone who wants to stay ahead of these crucial trends Customer Rating: Summary: Excellent overview of the new marketing landscape Comment: This book provides an excellent overview of the emerging trends in the digital marketing age. It's a must read for marketing professionals looking to capitalize on advances in technologies. The authors did a great job explaining the marketing relevance of a myriad of new digital technologies without getting into all the technical details. I hope the authors continue to update this publication as the industry is moving at warp speed. One area I'd like to see discussed in more detail is the role of Mashups in Digimarketing. I found the discussion of consumer mashups both interesting and informative but how about enterprise mashups that mashup data from sources other than publicly available web sources? A good description of the difference between consumer and enterprise mashups can be found at: [...] More Reviews
Editorial Reviews: "We are all DigiMarketers now" - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf. --Miles Young, Chairman, Ogilvy & Mather Asia Pacific The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportunity to accelerate their market growth. --John A. Quelch, Senior Associate Dean and Lincoln Filene Professor of Business Administration, Harvard Business School Too many advertisers are stuck in the primordial soup when it comes to their digital marketing strategy. However, they need to evolve fast if they are to survive in a multi-channel landscape. This timely book acts like an Origin of the Species, steering hesitant brand owners through the complexities of the digital ecosystem. An impressive blend of academic theory, professional insight and practical advice. --Paul Kemp-Robertson, Co-founder & Editorial Director, Contagious www.contagiousmagazine.com DigiMarketing: The Essential Guide to New Marketing & Digital Media is a clear call for companies to evolve their marketing practice. This book is essential reading for anyone seeking a roadmap to the future of business.--Dipak C. Jain, Dean, Kellogg School of Management The rise of conversational media new forms of distribution - from blogs to mobile platforms - challenge traditional approaches to marketing, and require every business to have a transition plan. Kent Wertime and Ian Fenwick have written a book that is required reading for any marketers interested in successfully making that transition. --John Battelle, CEO and Founder, Federated Media Publishing and Author, The Search Kent Wertime and Ian Fenwick have written the definitive guide to marketing in the digital age. But Digimarketing does more than educate marketing professionals. It describes the new media landscape brilliantly, making it an essential read for anyone who hopes to understand the most important technological revolution of the past fifty years. I wore out three yellow highlighters before realizing that every sentence and every paragraph is worth committing to memory. --Norman Pearlstine, Former Editor-in-Chief, Time Inc. and Managing Editor, The Wall Street Journal, Senior Advisor, Telecommunications & Media, The Carlyle Group