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Deal Domains - The Cluetrain Manifesto: The End of Business as Usual
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List Price: $15.95
Our Price: $2.76
Your Save: $ 13.19 ( 83% )
Availability: Usually ships in 24 hours
Manufacturer: Basic Books
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Average Customer Rating:  
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Binding: Paperback
Dewey Decimal Number: 303.4833
EAN: 9780738204314
ISBN: 0738204315
Label: Basic Books
Manufacturer: Basic Books
Number Of Items: 1
Number Of Pages: 190
Publication Date: 2001-01
Publisher: Basic Books
Release Date: 2001-01-09
Studio: Basic Books
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Spotlight customer reviews:
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Customer Rating:
Summary: 180 pages too long....
Comment: I just finished reading this book, having checked it out from the library. I am glad I didn't buy it. I voraciously read business books, but this one was a chore, at best.
The first 105 pages could be easily condensed down into 1 page at most, and perhaps even a single paragraph or a few bullet points that explain the basic premise:
* The Internet will bypass any attempts at controlling your corporate message, so you might as well plan to talk to customers and allow them to talk with you.
* "The Market" is "Conversations", so you need to participate in the "conversation".
* Speak to customers in a "natural" voice, not corporate-speak.
That was the first half of the book, in a nutshell. The remainder basically reinforced this, with continued exhortations on how one must "join the conversation", speak in a "natural voice" because that's what "markets" demand.
I guess if you were the CEO or other top executive of a large firm, this book might be applicable. However, I am not. I am a sole proprietor who runs an internet retail operation. Perhaps I got so little out of it because I've already done what they're telling/advising folks to do, so much of it seems like a series of "well, duh!" internal comments.
The other thing I don't like about the book is that examples are very few, IMO. Where are the success stories, apart from a notable example of Saturn or United Airlines (I think that's the airline involved...could be wrong).
Overall, I'd say if you don't spend / haven't spent a lot of time on the Internet "conversing" (Internet forums, chat rooms, Usenet, etc.), then perhaps this book would be helpful. But I would advise to borrow it from your local library rather than buy it.
Customer Rating:
Summary: The book is more entertainment than anything else
Comment: While there are some interesting points in this book, it seems that the authors have spent more energy on "sounding cool and fresh" than on writing a book that can give interesting thoughts and insights. It is very annoying when sometimes, page after page is filled with text that would fit more in a poem than in a book about business.
Furthermore, while the authors do have some interesting points, there is no valid research behind their thoughts. Basically, they have sat together and brainstormed some ideas, which they have then put in this book.
Customer Rating:
Summary: Wake-up Call
Comment: This book is a wake-up call for organizations that want to embrace the internet. It advocates an authentic approach toward communication, helping employees and customers find their "voice" so that we can all talk to each other in a more trustworthy manner.
Author, "Trust is Everything: Become the leader others will follow"
Customer Rating:
Summary: I love it!
Comment: This book is a bit dated, but remains more relevant than ever! Talks about the market shift from top-down consumer culture, to having market 'conversations.' You'll have to read the rest for yourself! I've recommended it to friends/coworkers, who all have thanked me as it is an eye-opener, if not the unheard cry they've been making all their life.
Customer Rating:
Summary: Still rocking after all these years!
Comment: Why review the Cluetrain after so much time has elapsed? Because we tend to get too caught up with the here and now and forget that we have only been on this journey a very short period of time. When we look back 10, 20, 30 years from now we (the collective we) will look back and point to the Cluetrain as marking a time when a major inflection point occurred. The Cluetrain did not cause the inflection point, it simply captured its essence.
Yeah, everyone now repeats the "markets are conversations" meme, but I suspect that few really understand what that means. Why? Because it is not a done deal. We are still trying to figure it out. It is early in Web years. We are still at the base of the mountain and nowhere near the summit. It pays to go back and revisit one of the earlier maps.
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Editorial Reviews:
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This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.
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