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Deal Domains - Get Content. Get Customers. How to use content marketing to deliver relevant, valuable, and compelling information that turns prospects into buyers
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List Price: $24.95
Our Price: $18.50
Your Save: $ 6.45 ( 26% )
Availability: Usually ships in 24 hours
Manufacturer: Voyager Media, Inc.
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Average Customer Rating: 
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Binding: Hardcover
EAN: 9780980187809
ISBN: 098018780X
Label: Voyager Media, Inc.
Manufacturer: Voyager Media, Inc.
Number Of Items: 1
Number Of Pages: 200
Publication Date: 2008-05-16
Publisher: Voyager Media, Inc.
Studio: Voyager Media, Inc.
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Spotlight customer reviews:
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Customer Rating:
Summary: The New Bible of Content Marketing
Comment: 'Get Content. Get Customers.' is a business book page-turner, which, in and of itself is a rarity these days. An easy to follow guide to content marketing that is invaluable for both the content marketing novice and expert alike.
'Get Content. Get Customers' is a must-read for custom content agencies and consumer marketers who already employ a content strategy - and those that aspire to do so. Any marketer today will gain terrific insight about the current, seismic shift in how media and content is created, delivered and absorbed in the early 21st century by reading this book.
Timely information throughout, well organized and very efficiently done.
Kudos to Pulizzi and Barrett.
Customer Rating:
Summary: A "Must-Have" for smart marketers!
Comment: This book is a must-have for traditional marketers looking to get more value from their marketing efforts, contemporary marketers in pursuit of successful execution of new mktg applications like Social Media Marketing, and the SMART marketers who are integrating both for their own organizations and/or clients. The concept is highly relevant, presented well and uses great case studies. I have yet to put my copy down.
Customer Rating:
Summary: Yes, You CAN Reach Your Customers!
Comment: Anyone who wants to take their company to the next level by gaining hightened exposure to their target market, Get Content.Get Marketing. is their newest, simplest tool! Bravo to Mr. Barrett and Mr. Pulizzi for tying opportunities together on the ever changing electronic highway. This book is fun, easy to read, easy to digest and best of all, easy to implement.
The way we reach our customers is evolving daily and whether you own a small business or a large corporation, there's no longer a reason to say, "I have a great product or service, but how do I let people know about it?" Read the book!
Customer Rating:
Summary: Best Business Book For Small Business
Comment: Most contemporary business books should be in the humor genre as far as small business owners are concerned. Not Get Content Get Customers, this slim book deserves your roughest treatment. Mark it up, dog ear it, spill coffee on it, and tear through it. If there was one book you could keep out of your competitors' hands, this would be the one.
With traditional media becoming less effective, and almost all our new clients telling us they looked at our Website (HopeHealth.com) before calling us -- it was time to re-think our marketing from top to bottom. Get Content Get Customers is a step-by-step "get er done" guide to making your business visible to anyone who may be interested enough to search for your ilk.
Once the rules of the road are established, the case studies are invaluable. No theories here. It's all real world, tested advice. It's clear Pulizzi and Barrett, the authors, believe in Content Marketing because the subject matter is delivered with passion, and makes for an interesting and "relevant" read.
This advice is easy-to-follow, and easy to implement. Garden variety websites, enhanced with free downloadable software are all you need. Then only your creativity is the limit to how effective your content marketing will be. Highly recommended!
Customer Rating:
Summary: A timely how too that should be standard reading for most marketers
Comment: "Get Content. Get Customers." is well thought out, easy to read and highly relevant. While the title might lead one to believe that it's all about the web, the book effectively ties together all elements of modern-day marketing and links them to the spinal column of the internet.
I am amazed that in a field changing as quickly as modern marketing that the authors have been able to get much information into the book that is this timely. I found easy to follow-constructs, timely examples and dozens of items which will lead me to do additional research and continue learning.
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Editorial Reviews:
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Get Content. Get Customers. Will Change the Way You Think About Marketing! Your job as a marketer: Make it easy for your buyers to buy from you. But making it easy for them may be hard for you, unless you can execute an effective content marketing strategy. And that almost certainly means changing the way you think about marketing. Why content marketing is vital to business success in the 21st century: In the last few years, buyer behavior has changed dramatically. Your buyers are now increasingly knowledgeable about what they want to buy. They aren't surfing aimlessly, hoping to be influenced by marketing messages that arrive out of the blue. They want to make up their own minds based on their own information-gathering. Therefore, buyers need content that makes them smarter and more knowledgeable. Vendors who provide that content will win. Simply put, all the rules have changed. You need to approach the marketing game with a brand new marketing mindset. Those that can adapt will flourish. Those that don't...well... think of dinosaurs.
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