Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on top. SEO also involves an appropriate link building process. The most popular search engines are Google, Yahoo & MSN (Bing), AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. However if done correctly you will see consistent results on all search engines.
This book will take you through; Submitting your site Getting backlinks SEO quake – checking page rank Checking if your site is indexed Checking if your sites pages are indexed Checking meta descriptions on your site Checking your keywords in search engines Checking alternative tags for images Checking how many backlinks your site has Checking your site for broken links Checking your site for duplicate content If you follow these basic steps you will have your site indexed and ranked high in the search engines
