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Spotlight customer reviews:
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Customer Rating:      Summary: An Intriguing Read Comment: The Domain Game provides an insightful look into the somewhat "hidden" world of domain name trading. This review is from the perspective of someone who owns a couple of business websites, but had no knowledge of the "ins and outs" of the this market. Having seen press coverage detailing the extraordinarily high prices some names have sold for, my interest was piqued.
The Domain Game is a well researched and written book that details the history of domain trading and introduces some of the key players in the "game". I enjoyed reading the stories of the risks taken and gains realized. The final chapter whets the appetite of those wanting to try for themselves.
Overall, a highly-readable and informative book that is a must-read for anyone interested in the field.
Customer Rating:      Summary: Pay Per Click ..over, and over and over and over = $$Ms Comment: A thoroughly researched and engaging ride through the often murky world of domain name dollars and the watermelon farmers and venture capitalists that you find there.
Just as the book "Hackers" gave us insight decades ago into the nascent world of personal computers and the (mostly) men who wrested that industry from the darkened bedrooms and garages of nerds and geeks, David Kesmodel provides us with a broad and deep look into a highly lucrative business that many people don't even know exists.
The money made from the high visibility sale of marquee names such as business.com and diamond.com ($7.5M each) are well publicized. These deals pale in comparison to the $100M+ buyout of a domain name portfolio from a single entrepreneur (that no one except the domain game elite has ever heard of) that generates cash most people can only dream of in ways most people will never understand.
Interesting and informative and well worth the effort to read. I would have preferred a bit more development on how us normal schmucks can play the Domain Game. To be fair, towards the end of the book, there is some material directing the newbie on how to get started and an Appendix that includes online resources if you are so inclined. Some musings and projections by the author on how things might change in the future - now that the "cat is out of the bag" on this previously secret society - would have been a great read given Mr. Kesmodel's extensive research and obvious knowledge on the subject.
One can always hope for an updated edition!
Customer Rating:      Summary: Domains Step Into The Spotlight! Comment: On page 83 of Step Into The Spotlight!, I admitted that I have 503 domain names. My friends are ready to send me to "Domain Names Anonymous", but I stand my ground. They're not making any more lakefront and they're not making any more .coms. But in the past few months, I let a couple of hundred of them go, scrutinizing each one and really asking myself if I was going to use 'em to market my business. That's what domain names are for...aren't they?
I wish I'd had a copy of David Kesmodel's new book "The Domain Game" at the time. It's a fascinating history of the high stakes game of buying and selling domain names for fun and profit, mostly profit. The characters are as colorful as Damon Runyon's gamblers (brought to life in Guys and Dolls) from a watermelon farmer to a young reclusive guy who's near impossible to contact. There's intrigue, drama--all the elements necessary for a Hollywood blockbuster.
Those looking for a detailed "how to" on how to get rich from domain names may walk away disappointed and I must admit at a certain point, I did "cut to the chase" by skipping straight to the last chapter, ie the what can be done today portion of the show. But the narrative was gripping enough that I did go back and read what I missed. And I learned a lot. I gotta congratulate this guy, Kesmodel. He's a journalist and he got people to spill their secrets, big time. And I did put the book down several times to run to the computer and renew some of my almost-expired names. Well worth the read.
Customer Rating:      Summary: Very good book about the domain market Comment: When i bought this book i was somewhat afraid that it would be another book with get rich quick talk and with little real content. it proved otherwise with an interesting writing with flashbacks taking the reader trough the history of the domain market.
the go back and forward in the history has lead to a few inconsistences but overall it is very complete and seems accurate.
the major setback of this book is that it lacks more in dept tips, technics and software to use for the people that want to enter into the domain market.
overall it is a very easy and interesting book to read and it's money well spent.
Customer Rating:      Summary: Captivating, Mesmering, and Incredible Comment: A well written book on domainers and their passion-Domaining. The book is surely Captivating, Mesmerizing, and Mind-Blowing. The book details about how these domainers BELIEVED in themselves and more importantly BELIEVED in their PASSION. Incredible stories of some very ordinary folks...The book details a great description about how these domainers risked every thing they literally owned like Frank Schilling....An incredible book....I surely Highly recommend this book to anyone who truly believes in his or her Passion...Dreams do come True....
Salman
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